The Manager as Coach
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Le programme pour ce cours de 2 jour(s) en Anglais

Line managers are increasingly expected to coach staff and move away from command and control towards autonomy and self-direction.

Meaningful work and self-motivation is getting more at the centre of attention, especially when dealing with knowledge workers. A coaching leadership style comes in handy to help in the transition. Yet, developing a coaching style is more than just a skill set, it often requires a change in mindset for the line manager.

This program will deal with both the skillset and the mindset to arm line managers to become better coaches.

Participants will:

  • Develop self awareness as to how they perform as a coach
  • Understand where coaching fits within the performance management cycle
  • Be able to create effective coaching relationships with direct reports and peers
  • Be aware and able to use different levels and perspectives of listening to deepen relationships
  • Be able to use powerful questions in coaching conversations with employees
  • Be able to use a pull approach, rather than a push approach in developing others
  • To plan and prepare for coaching success
  • Practice intensively the offered approaches

Recommended background

This course is designed for all professionals who are serious about developing the potential of their individual contributors and their teams..

What you will learn

In these two days you will learn what true coaching really means and entails. You will see where it fits in the performance management cycle and how you can link it to the development level of the individual you are coaching. We will deal with the necessary mindset and skillset to make coaching a genuine process that allows people to grow. You will be able to practice deep listening and powerful questioning. You will use the GROW-model within the context of coaching and practice through different applications the skill of giving and receiving “impact” feedback..

Course format

This course will be taught using a combination of short formal instructions, combined with practical and interactive exercises and lots of filmed role plays used to reinforce the concepts taught in each section of the course.


Day 1:


- Welcome and introduction
- A definition of coaching
- The difference between training, coaching and mentoring
- Understanding the role of coaching as part of the performance management cycle
- Adapting my leadership style to the developmental need of the coachee
- The necessary skills and mindset for coaching

  • The art of active and deep listening – moving beyond simply hearing
  • Using powerful questions to create desired outcomes
  • Push versus pull – moving from “my agenda” to “their agenda”
  • Understanding where performance coaching differs from developmental coaching


- Supportive vs non-supportive communication 
- Understanding motivational patterns (for knowledge workers)
- Planning for a coaching session

  • What are the do’ and don’ts?


- Reflection on the day


Day 2:


A process approach to coaching – the GROW-model

  • Goal - Being clear in the objectives (long term/short term)
  • Reality - Assessing reality and current state
  • Options - Discovering options and opportunities
  • Will - Committing to action and agreeing on support


- Developmental conversations
- Application – intensive role plays with tailored feedback by both participants and facilitator
- Feedback in practice
- Reflection and commitment to action
- Celebration



*** A course with 10 participants is very good to favour the interactivity. Thanks for the perfect course content and lecture.

*** Very good course, teacher, and approach. Material available on-line prior the course + request to the participants about their expectations from the course.

*** A pleasant and knowledgeable instructor with a lot of interaction among participants.

*** Congratulations! Very well done. Nothing more to add.

Apprenez la manière qui vous convient le mieux!


Dr. Nico Binsfeld, MBA

Dr. Nico Binsfeld holds a Doctor of Business Administration, a Master of Science in Engineering and an MBA. He has over 30 years of experience in different engineering and management positions in media, telecommunications and IT, having held CEO positions of different SMEs in Luxembourg. He currently works as consultant for the “Agence pour le développement de l’emploi” were he is involved in different projects related to vocational training and digital transformation. Nico also has over 12 years of experience as an Associate Lecturer on the MBA programme of a triple accredited global business school covering “Foundations of Senior Management”, "Strategy" as well as the final, evidence-based management module "Making a Difference". In that role, he has worked in Luxembourg, Belgium, France, the Netherlands, Germany, Switzerland, the UK, Ireland, Romania, Austria and Russia.  

Maureen Whitehead-Lausman, MBA

19 years associate lecturer in Financial Strategy and Corporate Strategy for a triple accredited global business school. 20 years’ experience developing and delivering training programs for large and medium sized companies including in Germany, China, USA, Singapore, Ethiopia, South Africa, Russia and Romania. Corporate finance, value based management and finance for non-financial managers at middle and senior management level are a particular interest.  

Notre expérience internationale

Livres que nous avons étudiés pour vous

Les entreprises qui ont assisté à nos cours


AG Insurance
Allianz Benelux
Argenta NV
AXA Belgium
Baloise Insurance
Banca Monte Paschi Belgio S.A.
Bank De Groof
Banking Association (Kosovo)
Belfius Investment Partners
BNP Paribas Fortis
Bpost Bank
Buy Way
CBC Bank
Celio Finance SPRL
Delen Private Bank
Delta Lloyd Life
Deutsche Bank AG
DKV Belgium
Ethias SA
Euler Hermes Services
Euroclear Bank SA/NV
Euroclear Investments
Europ Assistance
European Investment Bank - EIB (Luxembourg)
European Union - EDFIMC / ElectriFI
Flanders Investment & Trade
Gras Savoye Belgium
Incofin Investment Management
ING Bank België
KBC Bank
Ministry of European Integration (Kosovo)
National Bank of Belgium
NN Insurance Belgium
Record Bank
Société Générale Private Banking
The Royal Bank of Scotland (RBS)
Triodos Bank
VGD International -Audit & Tax
Wolters Kluwer Financial Services
Zurich Insurance plc, Belgium branch
Vanbreda International
Afton Chemical SPRL
Air Liquide
Allnex Belgium SA/NV
ANL Plastics
Arcelor Mittal ( Belgium & Luxembourg)
Axalta Coating Systems 
BASF Antwerpen
BASF Belgium Coordination Center
Beaulieu International Group
Borealis Polymers NV
Bridgestone Europe SA
CNH Industrial Belgium NV
Cofely Fabricom
Cytec Belgium
DOMO Chemicals (Germany)
Dow Corning
Electrolux Appliances AB - EMA- EMEA (SEE)
Engineered Pressure Systems International
European Owens Corning Fiberglas
Fost Plus
GDF Suez
Griffith Foods
Hamon & Cie
Heraeus Electro-Nite International NV
Jacobs Belgium
Milliken Europe
Niko Group
NXP Semiconductors - Prodis  (Netherlands)
SPX Cooling Technologies
Synventive Molding Solutions (Germany)
Vinçotte International
VPK Packaging Group NV
Yara Belgium NV
Antwerp World Diamond Centre
AVEVE Biochem NV
Carrefour Belgium
Delhaize Corporate Group
Abbott Logistics B.V. (Netherlands)
AbbVie (Canada)
Agfa HealthCare NV
AZ Sint-Blasius
Baxter International (Austria)
Catalent Pharma Solutions
CinnaGen (Tehran)
Datwyler Pharma Packaging International
Groep OZ ESV
Landelijke Christelijke mutualiteit (LCM)
Mutualités Libres: MLOZ
Novartis Pharma
SA Bristol- Myers Squibb Belgium NV
Stryker (Netherlands)
Terumo BCT Europe NV
Zorgbedrijf Antwerpen
AW Europe
Belgian Nuclear Research Centre (SCK-CEN)
Corelio Printing
De Persgroep Publishing nv
EDF Luminus
Elia System Operator
Engie Electrabel NV/SA
Eni Gas & power
Fluxys Belgium
Itineris NV
Agentschap Innoveren en Ondernemen
Europees Parlement
Ministry of European Integration
National Agency for Protection of Personal Data
Nationale Loterij
SD Diensten NV (SD Worx)
SESAR Joint Undertaking
Stad Antwerpen
Stadsbestuur Harelbeke
Syntra Brussel
UGent - FBW
Vrije Universiteit Brussel (VUB)
Acturus sprl
ARC Europe
BIA Africa
Bia Overseas
Brooser BE Operations 
Cipal Schaubroeck
Computer Task Group
Deloitte Accountancy
Egemin International
Enhesa International
FIS (former Clear2Pay)
Interel Group
K&L Gates
Matexi NV
Pricewaterhouse Coopers
PwC Tax Consultants
Vinçotte International sa
Alstom Belgium
ARC Europe 
Brussels Airport Company
De Lijn
D'Ieteren Auto
Gemeentelijk Havenbedrijf Antwerpen
Globachem nv
GSC Greensea Chartering 
HONDA Motor Logistics
Neovia Logistics
PSA Antwerp nv
Retail & Wholesale
Seatrade Reefer Chartering
Thalys International
Trimble T&L
Volkswagen Group Services
Wallenius Wilhelmsen Logistics Zeebrugge NV
Witzenmann Benelux nv

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